How to think creatively, be an innovator, and make art in 2024

What does it mean to be an artist?

It’s a question many people are asking given the rise of generative artificial intelligence. But there is still a lot that we can learn from living artists, much like Siri Hustvedt writes in What I Loved (also available on Audible).

Ideas shape what’s in front of you.

For more inspiration, here are some of my favourite Seth Godin quotes from his 2023 blog posts, together with a recommended title from Blinkist.

Boundaries and scarcity aren’t simply impediments. They’re leverage points and opportunities. ~ Unfettered

Learn more: No Excuses Innovation

For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. ~ Speaking up

Learn more: The Bold Ones

If we want to create something, it helps to know what it’s for. ~ Practical philosophy 

Learn more: The Design Thinking Workbook

If you can imagine that the audience that is going to be served would appreciate and talk about the thing that’s being made, then it’s in good taste for them. It doesn’t matter much whether you’d buy it yourself. ~ “I don’t like it”

Learn more: Your Brain On Art

If you have an instinct that you rely on when solving a problem, naming it is a helpful way to bring it on when needed, and to set aside when it’s not. ~ The lens or the problem?

Learn more: Innovation in Real Places

If you want to know what the scholars have written, ask an intellectual. And if you’ve got a problem worth solving, it might pay to ask a smart person. ~ Anti-smart 

Learn more: The Mind of the Artist

Innovation–in the arts, in science, in business–is all about being willing to be wrong, because innovation requires missteps. They’re not a bug, they’re a feature. ~ Big science

Learn more: Positive Chaos

It’s hard to tell a fad from a trend when you’re in the middle of it. But often, that’s our job. ~ “Let’s face it”

Learn more: Going on Offense

Most people want you to make something cheap, write something short, share something funny, and fit in. But the people you serve… they might want something else. ~ Most people (and the people you choose) 

Learn more: The Things We Make

New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. ~ Three things about innovation

Learn more: Laws of UX

Nothing much changes until someone cares enough to build an alternative. ~ Build a new one

Learn more: Emotional Design

Once computers start illustrating, writing and composing, the opportunity is to have them work for you, not compete with you. ~ The price of salt

Learn more: The Age of AI

Once we realize that there is almost no chance we’ll get it right the first time, we can embrace the opportunity to sign up for better instead of perfect. ~ Getting it right the first time  

Learn more: Facilitating Breakthrough

Taking an idea isn’t theft. Taking an idea is an oxymoron. Ideas belong to all of us. ~ Patterns, culture and theft  

Learn more: Ideaflow

Tell ten people. If they don’t tell the others, make a better product. ~ Eight marketing maxims 

Learn more: Sales Pitch

There is creativity in discernment. ~ Discernment in creativity

Learn more: Well-Designed

When you’re feeling even a little creative, don’t wait. Write it down, roll tape, speak up. ~ Skipping the good days 

Learn more: Jobs to be Done

(If you found this valuable, please subscribe below for monthly updates!)