How to think creatively, be an innovator, and make art in 2025

What does it mean to be an artist?

While many people think that creativity might be something just for famous writers, looking at urban innovation as an example shows that we can all think outside the box when the motivation is there, much like Saul Bellow writes in Herzog:

Genius cannot let the world be.

For more inspiration, here are some of my favourite Seth Godin quotes from his 2024 blog posts, together with a recommended title from Blinkist.

Blank pages beg to be filled, and it helps to have them around. ~ The blank page 

Learn more: The Power of Writing It Down

Change is always risky, because innovation doesn’t come with a guarantee. ~ The challenge of a risky scheme 

Learn more: The Brain that Changes Itself

Creativity is about hope and possibility. It gives us a chance to make things better. ~ I fixed it for you 

Learn more: Creativity Rules

Each thing is not going to top everything that came before it. Progress is rarely smooth. ~ Not your best ever  

Learn more: Superagency

Generous creativity is the only way things can get better. ~ The hubris of creativity 

Learn more: The Creative Brain

If you’re not happy with the spec, change it. But once there’s a spec, good enough is good enough. ~ PW 3: Errors and productivity 

Learn more: Make Your Art No Matter What

It’s hard to make a great sequel. Better to spend our time to make a remarkable original. ~ The grey goo 

Learn more: Do Bigger Things

Nothing is for everyone, and identifying the dreams, desires and expectations of the audience is essential to discovering if you’ve actually solved a problem. ~ Game design and strategy (Bongo part 3)  

Learn more: The Net and the Butterfly

Scientists mostly discover, engineers and artists invent. ~ Invention or discovery? 

Learn more: Invention and Innovation

Take the time you’ve freed up and do work that the AI can’t do. ~ Getting AI to do your work 

Learn more: The AI-fication of Jobs

The people behind a well-published work rarely get the credit they deserve. It’s difficult and requires persistence and care. ~ To be well published  

Learn more: Read Write Own

The secret of successful product development isn’t an innovation that bursts forth as a polished and finished product. Instead, it’s sticking with something that is almost useless, nurturing and sharing and improving until we can’t imagine living without it. ~ It just barely works 

Learn more: Anatomy of a Breakthrough

We shouldn’t always color inside the lines, but creative work is better when there are lines. ~ Boundaries and limits 

Learn more: How to Think Like Leonardo da Vinci

When an innovator suggests a counter-intuitive or even nutty concept, it might pay to listen carefully. ~ The grid of inquiry 

Learn more: Get the Picture

Write a book because you can and because it might make a difference. But don’t listen to your publisher’s suggestions simply to sell more copies. You probably won’t. ~ Books don’t sell 

Learn more: The Science of Storytelling

Writing a book is good for you. It clarifies your thinking and it’s generous as well. You might not publish it professionally, but sharing it with people you want to teach and lead is a useful practice. ~ The first draft of your first non-fiction book 

Learn more: The Storytelling Edge

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