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The average person says over 15,000 words a day. But how much of what we hear (or read) do we remember? And are the words you put out there making an impact, or are they getting lost in all the noise?

It doesn’t matter if you’re writing or if you’re speaking. The best way to get your point across is to communicate the right message to the right people at the right time and in the right way. I’m here to help you do just that.

Why should I hire you?

Good question! My broad experience (summarised in this PDF of my CV/résumé and in my Writers Bureau Writer of the Year Award) gives me a unique approach to creating words that get results:

Hospitality:

I am a member of The International Food, Wine & Travel Writers Association and earned distinctions in both my Topaz  Cape Wine Ambassador course (84%) and Shaw Academy Foundation Diploma in Photography (100%).

Awards: Eat Out review of the month (2014)

Marketing:

As Knowledge Manager of Synovate Laboratories, the R&D centre of a global market research company, I provided project design and analytical support for studies conducted in over 30 countries worldwide. I was also responsible for internal web management and monitoring online media buzz.

I was chosen as one of the first guest bloggers for the World Advertising Research Centre and published almost 20 articles as well as two whitepapers: the first on building powerful brands and the second on creating successful ads.

Awards: Synovate Thought Leader (2011)

Media:

After being selected as one of only six national candidates for the Kantar Graduate Programme, I gained extensive experience in brand strategy, creative development, ad testing, campaign evaluation, and media planning.

I also published two case studies (one of which analysed social media platforms for the Google Insight Awards) and learned valuable project management skills while working for clients in financial services, healthcare, consumer goods, retail, technology, and sport.

Awards: Special Merit for Online Innovation (2014)

Personal Development:

My role as Senior Writer at Cognician Software, an online learning and coaching company, gave me the opportunity to design and create over two dozen online courses. These include a critical and creative thinking course for students at the South African College of Applied Psychology; an induction programme for new employees at Rand Merchant Bank; and Leadership Accelerator, created in partnership with one of the country’s top executive coaching companies and awarded Best Soft Skills Solution at DemoFest, part of DevLearn Conference & Expo 2014.

I also designed and created The Monumental Life, an online personal development course based on over a decade of my active research into the art and science of self-growth. As one user said: “I’m very impressed with Cognician. I signed up and started going through The Monumental Life. I found myself being more introspective and more appreciative of my life. It’s nice to see a start-up tackling not only a difficult problem, but one that could create significant positive effects for users.”

Awards: Toastmasters Competent Communicator (2012), Toastmasters Advanced Leadership Bronze (2014)

Business:

I have a Bachelor of Business Science Degree (distinction in Financial Accounting) and a Post-Graduate Diploma in Accounting (both from the University of Cape Town). I completed several reports and assignments in subjects including entrepreneurship, business strategy, marketing, econometrics, statistics, information systems, financial accounting, equity finance, corporate governance, and ethics. My final year thesis explored diversification in leading emerging markets from a South African investor perspective.

Awards: Dean’s List (2004, 2006, 2007), Woolsack Award for Outstanding Academic Achievement (2007), Kopano Award for Outstanding Academic Achievement (2004), Entrance Scholarship (2004), Faculty Scholarship (2004, 2005, 2007)

Books:

I set the goal to read the 100 greatest books of all time in the 100 months from November 2007 to March 2016. I achieved the goal early added another 250 books to the list.

Awards: Short Sharp Award finalist (2014)

Music:

I studied piano for eight years in school and four years at university. Throughout my studies, I learned the importance of discipline in rigorous routines, time management in juggling multiple responsibilities, patience in achieving my goals, and the need for passion in all I do.

Awards: University of South Africa Distinction (2003), South African College of Music Distinction (2007)

Theatre:

As a judge for the prestigious Fleur du Cap Theatre Awards, I see over 100 performances every year and write arts features for several national publications.

Awards: Arts Journalist of the Year (Silver) (2014)

Who have you written for?

Another good question! I’ve written about travel, leisure, food, wine, marketing, media, TV, film, music, theatre, personal development, books, and more for over 65 different websites, newspapers, and magazines around the world:

eugene-yiga-mastheads

What have other people said?

So many good questions! I’ve received over 50 individual pieces of feedback from around the world. Take a look at the rotating ‘Testimonial’ text on this page for more.

How can you help me?

“My method is to take the utmost trouble to find the right thing to say and then to say it with the utmost levity.” ~ George Bernard Shaw

What do all my features, articles, and stories have in common? People.

As a journalist and blogger, I’ve profiled over a hundred inspiring individuals so far: from Grammy-winning musicians and multinational CEOs, to celebrated fashion designers and the world’s best chefs. And as B2B copywriter and content marketer, I interview a company’s happy customers and use their words to create authentic case studies and testimonials that drive sales and improve the bottom line.

To chat about your project and content needs, or any other opportunities to work together, please email hello [at] eugeneyiga [dot] com.